📅 Published June 2026 — ClickBank gravity score data updated monthly from live ClickBank Marketplace.
TheReviewLabs Team — We track ClickBank gravity scores weekly across 12 niches. Everything in this guide is based on real marketplace data and hands-on affiliate experience.
If you have ever browsed the ClickBank Marketplace, you have seen the gravity score sitting next to every product. Most beginners either ignore it completely or misunderstand what it actually means — and end up promoting products that never convert.
This guide explains exactly what ClickBank gravity is, how it is calculated, what score to look for, and how to use it to find the most profitable products in any niche.
What Is ClickBank Gravity Score?
ClickBank gravity score is a performance metric that measures how many unique affiliates have made at least one sale of a product in the last 12 weeks. It is not a count of total sales. It is a count of unique affiliates who converted.
Here is the key distinction: if 500 affiliates each made one sale, the gravity score would be higher than if one affiliate made 5,000 sales. Gravity measures breadth of affiliate success, not total sales volume.
The Gravity Score Formula
ClickBank does not publish its exact formula, but the mechanics work like this: each unique affiliate who makes a sale contributes a weighted value to the gravity score. More recent sales are weighted more heavily than older ones. This means a product with a gravity of 100 achieved through sales in the last 2 weeks scores higher than a product that earned its 100 through sales spread over 12 weeks.
Simple summary: Gravity = the number of different affiliates making money from this product right now. A gravity of 100 means at least 100 different affiliates made a sale in the last 12 weeks.
What Is a Good ClickBank Gravity Score?
This is the question every ClickBank affiliate asks. Here is a clear breakdown by range:
| Gravity Range | What It Means | Best For |
|---|---|---|
| 1 – 10 | Very few affiliates converting. Possibly a new or unproven product. | Avoid unless you know the vendor personally or it’s a brand new launch. |
| 10 – 30 | Some traction. Product is converting but not widely adopted by affiliates yet. | Good for early movers who want to test before competition increases. |
| 30 – 100 | Proven converter. Enough affiliates succeeding to confirm the product works. | Ideal for beginners. Proven sales with manageable competition. |
| 100 – 200 | High performer. Competitive but proven to convert across many traffic sources. | Best for experienced affiliates with established traffic and email lists. |
| 200+ | Top of marketplace. Extremely competitive — most keywords and audiences saturated. | Only for affiliates with unique angles, large budgets or proprietary audiences. |
Our recommendation for beginners: Target products with gravity between 30 and 100. This range confirms the product converts reliably, while competition is low enough that you can realistically get traffic and commissions.
Gravity Score vs EPC — Which Matters More?
Gravity score and EPC (Earnings Per Click) are the two most important metrics on ClickBank. Here is how they differ and why you need both:
- Gravity score tells you how many affiliates are successfully converting the product. It is a signal of social proof and product viability.
- EPC tells you how much money you will earn per 100 visitors you send to the offer. It is the direct revenue metric.
A product can have a high gravity but a low EPC if many affiliates are making occasional small sales. A product with a moderate gravity but high EPC means the affiliates who are promoting it are earning a lot per click — which is the signal you actually want.
Best combination: Look for gravity 30–100 AND EPC above $1.00. This is the sweet spot — proven converter with genuine per-click revenue for affiliates.
High Gravity ClickBank Products by Niche — June 2026
Here are the current highest gravity products broken down by niche, based on live ClickBank Marketplace data:
Health & Weight Loss (Highest Gravity Niche)
- Liv Pure — Gravity 312, EPC $2.84, Commission 75%
- Java Burn — Gravity 278, EPC $3.12, Commission 75%
- Ikaria Lean Belly Juice — Gravity 245, EPC $2.67, Commission 75%
- Sugar Defender — Gravity 156, EPC $1.94, Commission 75%
Spirituality & Self-Help
- Billionaire Brain Wave — Gravity 187, EPC $2.18, Commission 75%
- Manifestation Magic — Gravity 54, EPC $0.89, Commission 75%
Make Money Online
- Perpetual Income 365 — Gravity 112, EPC $1.48, Commission 60%
For a full ranked list of the best products across all niches, see our Best ClickBank Products to Promote in 2026 guide.
Common Gravity Score Mistakes Affiliates Make
Mistake 1: Only Chasing High Gravity
Many new affiliates assume that the highest gravity product is automatically the best to promote. This is wrong. A gravity of 300+ means hundreds of affiliates are all targeting the same audiences, the same keywords, and the same traffic sources. Unless you have a unique angle or large budget, you are entering a saturated fight.
Mistake 2: Ignoring Gravity Entirely
The opposite mistake — picking a product with gravity of 3 because “there is less competition” — is equally damaging. Low gravity usually means other affiliates tried and failed. The product may not convert, the sales page may be weak, or the offer may have a high refund rate.
Mistake 3: Not Checking the Trend
Gravity is a snapshot, not a trend line. A product with gravity 80 that was at 150 six months ago is declining — affiliates are abandoning it. A product at 80 that was at 20 three months ago is rising fast. Always check if a product is growing or shrinking by noting its gravity over time.
How to Use Gravity Score to Find Hidden Gems
The best ClickBank products for beginners are not the ones at the top of the marketplace — they are the ones climbing from gravity 15 to gravity 40 right now. Here is how to find them:
- Go to ClickBank Marketplace and filter by your target niche.
- Sort by gravity. Note the top 20 products.
- Come back in 3 weeks and check again. Products that have jumped 20+ points in gravity are trending upward.
- Cross-reference with EPC. If a rising gravity product also has EPC above $1.00, it is a strong candidate.
- Check the affiliate page. Does the vendor provide swipe copy, email sequences and banners? Quality affiliate support indicates a serious vendor.
Once you have found your product, the next step is choosing the right affiliate network. For a full comparison of ClickBank vs its competitors, read our JVZoo vs WarriorPlus vs ClickBank 2026 comparison.
Frequently Asked Questions About ClickBank Gravity Score
What does ClickBank gravity score mean?
It measures how many unique affiliates made at least one sale in the last 12 weeks. Not total sales — breadth of affiliate success across the platform.
What is a good gravity score for beginners?
Gravity 30–100 is ideal. Proven converter, manageable competition. Above 150 gets very competitive. Below 10 is usually unproven.
Does higher gravity always mean a better product?
No. High gravity means more affiliates selling — but also more competition. Gravity 300+ = saturated market. Beginners often earn more from gravity 30–80 products.
How often does ClickBank update gravity scores?
Continuously in real time. The 12-week rolling window means older sales gradually lose weight in the score.
What is the difference between gravity and EPC?
Gravity = unique affiliates earning. EPC = how much per 100 clicks. Best combo: gravity 30–100 + EPC above $1.00.
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TheReviewLabs Team
Active ClickBank Affiliates · Affiliate Marketing Researchers
We are active ClickBank affiliates who research and test affiliate offers using ClickBank's official marketplace data, Top Offers reports, and real commission performance. All Gravity scores, EPC figures, and payout data in this article are sourced directly from ClickBank's platform as of April 2026. We update this list every two weeks. Learn more about our review process →
